This commercial for IKEA beds is pretty impressive:
What’s even more impressive is the work that went to making it possible.
The “Beds” protagonist, Max the dog and many of the beds were hung from cranes and suspended over buildings during the 3-day shoot in Johannesburg.
The VFX team at MPC (Moving Picture Company) collaborated with film director Juan Cabral and advertising agency Mother London to create a detailed matte paintings, adding CG beds and embellishments and compositing elements including the NASA rocket and plume.
Led by 2D Creative Director Bill McNamara, MPC’s 15-strong team utilized the innovative filming techniques – which captured a great deal of the action in-camera – to then create the VFX and embellish the shots. In order to build the bed staircase, Ikea beds were filmed against green screen on the ground.
If you’re getting on in years you may have noticed that a lot of web advertising these days consists of pitches for supplements that are supposed to improve “brain health” and prevent things like Alzheimer’s and Dementia. The industry that makes these products pulls down $3.2 billion every year showing that there’s lots of folks worried about falling victim to these conditions as they age. There’s just one problem with these products: None of them have been demonstrated to do a damned thing other than drain your wallet.
“This $3.2-billion industry … benefits from high-penetration consumer advertising through print media, radio, television and the internet,” the neurologists wrote. “No known dietary supplement prevents cognitive decline or dementia, yet supplements advertised as such are widely available and appear to gain legitimacy when sold by major U.S. retailers.”
It’s bad enough that these bullshit products are sold alongside legitimate medicines at your local pharmacy, but apparently there are also licenced medical personnel that are pushing pseudo-medical treatments:
“Some of these practitioners may stand to gain financially by promoting interventions that are not covered by insurance, such as intravenous nutrition, personalized detoxification, chelation therapy, antibiotics or stem cell therapy. These interventions lack a known mechanism for treating dementia and are costly, unregulated and potentially harmful,” the article states.
There are a lot of companies out there that are eager to cash in on your fears. According to the MarketWatch article, the FDA ‘issued a statement saying it posted 17 warning and advisory letters to domestic and foreign companies that illegally sell 58 products — many of them dietary supplements — that claim to prevent, treat or cure Alzheimer’s disease and other serious health conditions. […] “These products may be ineffective, unsafe and could prevent a person from seeking an appropriate diagnosis and treatment.”’
Unfortunately, the MarketWatch article takes a nosedive in the latter half by talking with a naturopath who proscribes Homeopathic treatments which is another big woo-woo bullshit industry. To her credit she agrees that using dietary supplements that aren’t backed by solid research is a problem, but that’s about the only credit she deserves. Homeopathy is an even bigger batch of nonsense than the dietary supplement industry. At least the supplements contain actual ingredients.
Don’t fall for the bullshit. The causes of Dementia and Alzheimer’s are complex and promising research is ongoing, but so far nothing has been shown to be an effective preventative of these conditions. Not only are brain health supplements just a waste of money, but they’re also potentially harmful and could end up interacting with other prescription drugs you may be taking in negative ways.
Hell, this is true for dietary supplements in general. Most do nothing other than cost money. Some are dangerous when taken with other prescription medication. Vitamin supplements are arguably useful, but only when your doctor says you actually need them. If you’re already getting all the vitamins you need from your diet then you will literally piss away anything extra you get from a supplement.
With the pending shutdown of Google+ and my growing concerns about Facebook, I’ve been looking around trying to decide if there’s any other social networks I should consider making use of. I already have a Twitter account, but that’s a different beast than G+ or FB in my mind. I did set up a MeWe account, but I’ve not touched it in forever because the lack of an API to make sharing stuff to it easy is a sticking point for me. You’re welcome to follow me there if you wish, but I can’t say I’ll be doing too much there. So the search continues.
I’ve been following the development of Diaspora project for awhile, but hadn’t signed up for it until today. The basic idea is that it’s trying to be similar to Facebook, but without all the data mining and advertising. I tend to think of it as the Open Source Facebook and, much like Linux, there’s a whole bunch of different “pods” that are setup and run by folks for different reasons, but they all talk to each other. The upshot being you have to choose which instance of Diaspora you want to create an account on, but once you do you can communicate with and share stuff to anyone on any of the other pods. Most importantly, you own your data and you have control over whom you share what with.
I finally signed on in part because Dave Hill of ***Dave Does The Blog did it and I wanna be like the cool kid. Plus he found a node that was specifically set up for folks who were previously G+ fans called Pluspora. If you’re using Diaspora, either on Pluspora or one of the other nodes, you can find my profile here.
I’m still figuring out how it all works and I can’t promise I’ll be any more active there than I am at MeWe until I get a handle on it, but the fact that there is a WordPress plugin that will allow me to crosspost new entries from here to my profile there at least points to an API that may make it more enjoyable to work with than the previously aforementioned MeWe. In other words, there’s a fairly decent chance I’ll be active. At least with crossposts from SEB, if nothing else. I’ve not set up the plugin yet, but will be looking into it.
Oh, I just find a bookmarklet on my Pluspora profile page to “Post to diaspora” that lets you easily share webpages on your profile. So I already like it better than MeWe.
I’m hoping this will help me refocus on blogging more regularly too as now what I write here will go to Twitter, Facebook, and Pluspora. I’m already starting to take things that would’ve been a quick share to Facebook (the previous entry) and seeing if I can’t turn them into short, but amusing blog posts. So all of this is just a long way of saying, “Hey! You can now find me on yet another social media platform!”
I’ve said before that I do appreciate it when the Trumpsters self-identify because it makes it easier to know who to avoid talking to, but you can overdo it:
Dude, we get it. You’re a raging asshole who is apparently willing to risk traffic tickets to tell the world whose dick you’d be more than happy to ride on for a few hours, but you could’ve saved time and money with just a couple of those on your bumper. That’d be all it would take to insure anyone with more than two brain cells to rub together would leave you alone.
Perhaps you should consider taking up a hobby. May I suggest meditation? In a straight-jacket?
I haven’t been as active in uploading gameplay footage to my YouTube channel as of late and I realized I hadn’t uploaded anything from Black Ops 4. Considering I’m already at Master Prestige and have ground out the Dark Matter camo for my weapons I figured it’s probably about time I put something up. As it turns out I just had what was probably the best round of Hard Core Team Death Match ever so that seemed like the natural one to go with.
However, rather than just upload straight gameplay, I took the time to record a voice over trying to explain what’s going on. My buddy Greg told me that my best CoD video so far had been the first one I uploaded because I had commentary on it so I figured I’d try the same with this one. It’s not as good because things happen quickly, but it adds a little more to the footage. Frankly, I’m impressed I got the audio to line up considering I recorded it in real time while watching the playback and then overlaid it in the editor.
In January of 2015 my brother chatted with me on MSN Messenger (remember that?) about a mailing he got from an organization calling itself Saint Matthew’s Churches. They had sent him the amazingly wonderfully amazing Anointed Jesus Prayer Rug which, they promised, would perform a legitimate miracle by opening its closed eyes if you just stared at it long enough and prayed.
The idea was that “Jesus sees your needs” and all you had to do to be financially blessed by the Son of God was say, “Yes, Lord Jesus, I do need Your financial blessings upon me and my family’s finances!” and then send a “seed gift” to the folks at Saint Matthew’s Churches along with the prayer rug. Afterall, you have to spend money to make money, right? Apparently the same rules apply with God. Though you’d think you’d get to keep the prayer rug. I guess they didn’t have enough to go around even though it was clearly a cheap printing on low-quality cloth.
They also had a big form to fill out where you could check off what things you were struggling with and then they’d pray for God to help you with those things, but the big thing they kept emphasising in the package was just how much money other people had been “blessed” with. One woman got $46,000 after praying to the rug and sending it back with her seed gift and another person got $10,000. You can read my original blog post about it here.
Fast forward 14 years and I come home from work to find this envelope waiting for me in my mailbox:
When I saw it was from Saint Matthew’s Churches I knew I recognized the name and as soon as I opened the envelope I knew why. It’s the same scam as my brother got almost a decade and a half ago.
Well, not quite the same as there is no amazingly wonderfully amazing miracle Anointed Jesus Prayer Rug this time. No, this time it’s a Prosperity Handkerchief. Production values have definitely gone down over the years as the Anointed Jesus Prayer Rug was printed on something resembling cloth whereas this Prosperity Handkerchief doesn’t perform any miracles and is clearly printed on a standard 8×11 sheet of copier paper. Seriously:
The spiel, however, is very close to the original. Using this amazingly wonderfully amazing Prosperity Handkerchief has resulted in folks having all manner of Spiritual, Physical, but — most important of all — FINANCIAL blessings rained down upon them from the Good Lord above. God sees you need money and He’s willing to be most generous so long as you’re willing to be generous first with Saint Matthew’s Churches.
As you look through the scans of the brochure then sent me below, note the lack of specificity of the rewards compared to 14 years ago. Clearly the number of folks complaining about this scam to the BBB and various charity watchdogs has had an impact. Instead of “this woman got $46,000” it’s now “I used this [Prosperity] Handkerchief and … I received [a huge financial blessing].” I guess so long as you make the testimonials vague enough and put shit in brackets with lots of underlines then it’s A-OK.
I also find it amusing how so much of the artwork and styling looks like something crapped out in the 1950s. They claim to have been established in 1951 so I suppose that’s not surprising, but you’ll note that in that last scan above there’s a very modern roll of hundred dollar bills and a Cadillac SUV that has been crudely photoshopped in. Sure, folks got jobs and raises and just plain old happiness, but LOOK AT THE MONEY AND CARS!
“But,” I hear you say, “what about the miracle?” Well this time they have something even BETTER than a miracle! They have a PERSONALIZED PROPHECY! You may remember seeing something about that on the back of the envelope up above. You’re not supposed to open it until after sunset the day after you get the mailing for reasons that are never specified. Additionally, you shouldn’t open the prophecy until after you have sent the paper handkerchief and your “seed” money back to the church. If you’re not going to send the money then you must DESTROY the prophecy without reading it!
Ha! Yeah, I’m not sending them shit and I am reading this supposedly highly personalized prophecy that God dictated to them to send to me even though He could’ve saved on postage if He’d just show up and tell me Himself. I wonder why “He” doesn’t just do that?
Wow, that was, underwhelming. Lots of generic talk about a “greater purpose” that I “haven’t discovered yet” and “the power was IN YOU ALL ALONG” bullshit. I’ve seen phony psychic readings that were more specific than this claptrap.
Lastly, we have the final page that has the “what other shit other than money do you need us to pray for you which we totally won’t do” form. I particularly like how personalized the opening is: “Dear … Someone Connected with This Home, Who Needs Prayer and God’s Divine Help and Blessings… In the name of The Father, The Son, and The Holy Spirit. ” Yeah, that’s totally not my name.
So, yeah, 14 years later and they’re still at it with a few tweaks to the message to stay just this side of legal. I suppose I shouldn’t be too surprised as they were at it for longer than that prior to my brother telling me about them.
When I first wrote about them in 2005 I mentioned that Saint Matthew’s Churches made $26 million in 1999, which was the last year they made their tax records public. As of 2007 it’s estimated they were pulling down $6 million a month. That’s a lot of sheep being fleeced. Mostly elderly sheep too. They construct their mailing lists specifically to target older believers many of whom are the least likely to be able to afford sending along money and you can bet your ass that those who do will find a whole lot more prayer scam letters showing up in their mailboxes.
In that original post about these asshats I said that I was torn between feeling angry that the religiously gullible are being taken advantage by an unscrupulous organization and feeling that they’re getting what they deserve for being gullible sheep to begin with. That hasn’t changed much over time and neither has the tactics of Saint Matthew’s Church. So I suppose the only thing to say is: buyer beware.
Pete Hegseth has prompted me to start a list of people whose hands I should avoid ever touching, along with anything those hands have touched. A list I didn’t think I would need until he admitted on air that he pretty much never washes his hands because, and I quote, “Germs are not a real thing. I can’t see them. Therefore, they’re not real.”
Not being one who watches FOX News I had to look up who this yahoo is and, according to his Wikipedia profile, he’s a graduate of both Princeton (BA) and Harvard (MPP) so his views that germs don’t exist because he can’t see them is surprising. I suppose he must not have taken any science classes in his time in school. Unsurprisingly he considers himself a Christian, which implies that his need to see things in order for them to exist has some exceptions.
On the plus side, if he sticks to his resolution to “say things on air that I say off air” then chances are he’ll be unemployed before too much longer. Which is a shame as his lack of hygiene may be our best bet for bringing down FOX News.
The folks over on the Magnetic Games YouTube channel put up an absolutely amazing demonstration using magnetite sand and a couple of powerful magnets that allows you to see a magnetic field in action:
What surprised me about this video is how it looks like scientific illustrations of magnetic fields. I had always assumed it was much like so many other scientific illustrations in that it was an approximation of reality. Kind of the same way as our models of an atom don’t look anything like what an actual atom looks like as explained by the folks at SciShow:
So, yeah, I was surprised when you could clearly see the lines of the magnetic field as they pulled in the sand. And that’s my science geekery for the day.
I used to watch the Super Bowl for the ads, but thanks to the Internet I don’t have to anymore. This is especially good as many of them aren’t that great, but this one for Amazon Alexa? Yeah, it made me laugh.
Funny, but it probably won’t get me to buy an Alexa when I already have two Google Home Minis in the house.
The only other ad I found interesting was a short one for the upcoming Captain Marvel movie, but I won’t bother including that here.