Apparently Apple is now targeting the idiot demographic with their latest ads.

If you’ve been following along for any amount of time you already know I’m not a huge Apple fan, but that has more to do with the policies of the company than the quality of their products. The hardware is fine — it’s the same thing you’d get if you bought a Wintel box only with the price jacked way the hell up — and the OS works pretty well, if not quite as flawlessly as they’d have you believe.

For years Apple has hinted in subtle ways that they design their computers for the average person. I’ve often joked that their definition of average was “people who can’t tie their own shoes without drooling on themselves,” but my only evidence for that observation was their attempt to sell Macs with a single button mouse. The whole mouse was all one big button so you could flail at it wildly and still get it to do things.

That said, their ads have always suggested that you didn’t need to be a computer expert to use one of their computers, but for the most part they didn’t portray their customers as gibbering idiots with horribly misplaced priorities. Well, that’s all changed with their latest round of ads:

Ha ha! Isn’t that funny? Mr. Green is more worried about making birth announcements on his Mac than getting his wife to the hospital when she’s in the middle of labor. I’ll bet she’s real glad she married that winner!

I get that their tying to hype up their “Geniuses” that they have at their stores to help you figure out how the hell to use that fancy new Apple product you spent three times what you should have on even though it’s as user friendly as you can get without it actually reading your mind to do what you want. But did they have to make the customer he’s helping look like such a moron?

Then there’s this:

Happy Anniversary sweetheart! I hurriedly slapped this video together on my Mac using whatever the hell I had on hand with the help of an Apple employee who is probably contemplating suicide from dealing with idiots like myself all day long! Sure, I could have used the time to actually book us a nice restaurant or some other romantic evening out, but look at the effects I used! Isn’t the CP one awesome?

Not quite the gibbering idiot of the first ad, but still pretty pathetic. They certainly don’t make the life of an Apple “Genius” look all that appealing what with not being able to fly someplace without every idiot on the plane suddenly having a computer “emergency.” Or being able to sleep through the night without some asshole banging on his door for help on how to make photo cards.

The only way it could have been more overt is if they had plastered a big “Apple: Products for Stupid People” at the end of the commercial. It’s a move that risks alienating the non-idiots that love their products, but considering how huge the moron demographic is, could end up being a profitable one. Assuming, of course, that the idiots aren’t so stupid as to realize that Apple is trying to advertise to them.

9 thoughts on “Apparently Apple is now targeting the idiot demographic with their latest ads.

  1. A perspective on the ads I hadn’t considered. I just thought they were funny, in a “tech support stories you tell over a couple of beers” way.

  2. Apple is fairly bad at doing a good job with a reasonable product.

    However the add for Century link actually depicts the customers as
    pure idiots. I laugh myself into a coma each time one comes on.

    Thanks

  3. Oh Moloch, are you really going to engage in cherry picking? I was talking about the hardware and there was nothing I said that wasn’t factual. Yes, they do design their own motherboards to fit custom form factors, but the components on them are standard off-the-shelf parts no different than what appears on thousands of other motherboards. Which is why you can do stuff like buy a motherboard from Gigabyte and put together a Hackintosh. Other than a custom form factor, there’s not a lot about the hardware in an Apple computer that’s all that different from any other one on the market. They just charge more for it.

    And, no, I’m not the target consumer for the third ad because I have no desire to own a Mac. I prefer to get the most bang for the buck and not have to wait for a year after the PC release of a game to be able to play it. Unlike most Mac users, it seems, I actually know how to use a computer.

  4. No cherry picking at all. You said it yourself, you don’t know anything about macs.

    There is no such thing as a “hackintosh”. Being able to run Windows on my Mac doesn’t make it a “macindell”.

    These three ads are a result of a poor marketing decision, they have no relation to Apple’s hardware, software or users any more than the Dell Dude meant all Dell owners were stoners.

  5. Moloch wrote:

    No cherry picking at all. You said it yourself, you don’t know anything about macs.

    I never said I don’t know anything about Macs. I said I’m not a fan of Apple. I used to work on Macs every day as a Desktop Publishing Coordinator and I’ve done tech support on Macs running OSX here and there throughout the years. I’m certainly not as knowledgeable about OSX as I am about Windows, but to claim I don’t know anything about Macs is patently false.

    There is no such thing as a “hackintosh”. Being able to run Windows on my Mac doesn’t make it a “macindell”.

    Whether you call it a Hackintosh or not doesn’t change the fact that my point still stands. There’s nothing special about Mac hardware other than the inflated price you pay for it. Nice attempt at a dodge though.

    These three ads are a result of a poor marketing decision, they have no relation to Apple’s hardware, software or users any more than the Dell Dude meant all Dell owners were stoners.

    At least we agree on the fact that they are a poor marketing decision. That said, the Dell Dude didn’t suggest that Dell owners were all stoners they way these ads suggest Apple caters to idiots. Given your reaction, I’d say they hit the mark pretty well.

  6. As an aside, it’s interesting to note that Moloch’s last comment was so fanboyish that WordPress’s spam filter marked it as spam. I had to move it back out and approve it just so I could respond to it.

  7. I replaced my windows vista last year with a MacBook pro and I am not really happy with it. It was more expensive than a new windows pc and it does weird stuff without warning.

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