In it’s first day Activision and Infinity Ward’s latest iteration of the CoD franchise broke sales records and Activision isn’t about to not tell you about it:
Most Anticipated Game of the Year Becomes
Biggest Entertainment Launch in History
Santa Monica, CA – November 12, 2009 – Activision Publishing, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s much-anticipated Call of Duty®: Modern Warfare® 2 has become the biggest launch in history across all forms of entertainment with estimated sell-through sales of $310 million in North America and the United Kingdom alone in the first 24 hours, according to internal Activision estimates.
Modern Warfare 2 was released on Tuesday, November 10th, to worldwide fanfare across the globe, including over 10,000 retail outlets in the U.S. alone which held midnight openings to meet consumer demand. In its first day, the blockbuster title sold through approximately 4.7 million copies in just North America and the United Kingdom, according to internal Activision estimates.
“The Call of Duty franchise has become a cultural phenomenon showing the power of video games as an entertainment medium,” said Mike Griffith, CEO, Activision Publishing, Inc. “The shattering of these entertainment records is a testament to the compelling, cinematic and uniquely engaging experience that the Call of Duty brand delivers. Modern Warfare 2 has taken interactive experience to unprecedented heights setting a new standard for entertainment.”
There are developers out there who would kill to see 4.7 million copies sold in the entirety of a game’s shelf-life, let alone on day one. The vast majority of those sales are most likely the console versions. Not a bad start at all and breaking the previous first day sales record of Grand Theft Auto IV which had first day sales of 3.6 million copies. If you expand it to worldwide sales, well, Activision didn’t actually provide any numbers for that, but Analyst Ben Schachter estimates it sold seven million copies worldwide.
I have to admit that holding out until after Christmas is going to be tough.