Burger King’s ads aren’t known for their subtlety, but they’ve reached a new low with this one for a new sandwich they’re calling the Super Seven Incher:
The ad copy reads as follows:
Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce.
Maybe it’s just me, but after seeing a not-so-subtle image of a woman giving a sandwich a blow job it made me cringe to read the words “fill your desire for something long, juicy, and flame-grilled.” It’s the same cringe I got after Quiznos’ talking oven suggested that it somehow talked “Scott” into having sex with it. I’ve not had a big desire to eat at a Quiznos since they planted the idea that their employees might be having illicit sex with the ovens they cook the food in.
OK, in all honesty I should admit that I generally didn’t have a desire to eat at Quiznos even before they put that ad out, but the ad certainly isn’t helping to change my mind.
As it turns out we may never see this ad here in America, outside of the millions of blog entries like this one it’ll inspire, as according to the folks at Sociological Images the ad was created for a Singapore franchisee. Maybe it’s a much more subtle message in Singapore. I wouldn’t know as I’ve never been there, but it’s hard to see how anyone could miss the suggestion being put forth.