General Motors buys ad apologizing for having such shitty vehicles.

Just how bad a spot is General Motors in today? So bad they actually felt the need to apologize for how much their products suck:

“While we’re still the U.S. sales leader, we acknowledge we have disappointed you,” the ad said. “At times we violated your trust by letting our quality fall below industry standards and our designs became lackluster.”

The unsigned open letter, entitled “GM’s Commitment to the American People” ran in the trade journal Automotive News, which is widely read by industry executives, lobbyists and other insiders.

In the ad, GM admits to other strategic missteps analysts and critics have said hastened its recent decline.

“We have proliferated our brands and dealer network to the point where we lost adequate focus on the core U.S. market,” the ad said. “We also biased our product mix toward pick-up trucks and SUVs.

If that ain’t a sign of desperation by a company then I don’t know what is. The ad is basically a very public cry of “WE’RE SORRY! WE’LL BE BETTER IN THE FUTURE! WE PROMISE!” It’s a tact I wouldn’t mind seeing some of those assholes on Wall Street take up, but they won’t because they’re too busy handing out big bonuses to the people who ruined the financial market. After all, just because they forced the government into nationalizing some long standing institutions is no reason executives shouldn’t get big bonuses out of it.

I can’t wait to see what future history books make of this whole mess.

5 thoughts on “General Motors buys ad apologizing for having such shitty vehicles.

  1. GM admits to other strategic missteps

    … Wow, bold move. Strategic missteps? Did they apologize for turning to the government to bail them out?  What’s going to happen to our declining dollar if every irresponsible American corporation asks for bail out help?

    I suppose we can acknowledge GM for actually publicly fessing up that they failed. But it would be more refreshing if they actually got real and outlined their plan for digging out of the mess.

    I get wistful this time of year.

  2. Sorry.  They haven’t publicly done anything.  I just see someone trying to save the company, and nothing that demonstrates anything more than an awareness of what they are being accused of.  Someone with true remorse would have signed it, and it should come from the CEO.

    In any case, actions speak louder than words.  No one has stepped down from control over the company and like McKelvy says, give us the plan for making it right.

    They’re probably going to get their bailout.  There isn’t much that we can do about that.  If they’re really sorry, then they have to fire their CEO’s or demonstrate that they’re aware they’ve made a mistake, publicly change their policies and when they’re all done… PAY US BACK THE MONEY.

    If that happens, I’ll talk about how sorry they are.

  3. I can’t wait to see what future history books make of this whole mess.

    Unfortunately, you won’t be able to read them unless you know Chinese.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.