Death watch for HD-DVD in full swing.

Update: Gizmodo is reporting that Wal-Mart will be dropping HD-DVD in June. That’s pretty much it for HD-DVD then. Put a fork in it, it’s done. Wal-Mart is huge and losing them as an outlet is very bad indeed.

An article in The Hollywood Reporter says that rumors are swirling that Toshiba is poised to announce the death of HD-DVD in the coming weeks:

[…] Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. “Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings,” she said.

But she hinted that something’s in the air. “Given the market developments in the past month,” she said, “Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players.”

[…] But in the end, sources say, the substantial loss Toshiba is incurring with each HD DVD player sold—a figure sources say could be as high as several hundred dollars—coupled with a series of high-profile retail defections has driven the company to at last concede defeat.

“An announcement is coming soon,” said one source close to the HD DVD camp. “It could be a matter of weeks.”

I found it particularly amusing that in that article they had an ad promoting a contest where you predict who will win an Oscar in hopes of winning, among other things, a Blu-ray player. As for HD-DVD it’s looking more and more like it’s death is inevitable. Netflix just switched to being Blu-ray exclusive and Best Buy announced that, while they’ll continue to sell HD-DVD to folks who want it, they’d be promoting Blu-ray as the format of choice. Even smaller independent studios such as anime-importer ADV Films have gone Blu-ray only.

5 thoughts on “Death watch for HD-DVD in full swing.

  1. As someone that knows many people that work for ADV and in that industry.  I don’t think ADV will be independent or even around for much longer.

  2. I have the XBOX 360 HD-DVD add on, but I’ve been looking for a reason to get a PS3 for a while now.  The quality of the HD-DVD picture is great, but when there are no movies …

  3. My stepson is annoyed at this, as apparently HDDVD is region free, and BluRay isn’t. Hmmm the producers went for the more restrictive format, anyone surprised

  4. Actually these decisions were based more on what the consumers appeared to be choosing and not so much the producers.

    Everyone thought Sony was nuts to make the PS3 so expensive by insisting on putting a Blu-ray drive in it, but it appears to have been a very shrewd move. I have no reason to buy high definition DVDs of any kind at the moment because I don’t have an HDTV, but seeing as I have a PS3 I’ve been going ahead and buying some of my stuff on Blu-ray in anticipation of getting an HDTV some day. How much do you want to bet the same is true of a lot of other PS3 owners?

    The majority of Blu-ray players out there are PS3s and if you eliminated them from the count then HD-DVD would be kicking Blu-ray’s ass in terms of hardware sales. But the PS3s do count and they result in a lot more people buying Blu-ray discs and that leads to producers thinking that Blu-ray is the way to go. Putting Blu-ray in the PS3 wasn’t so much to benefit the PS3 as it was to benefit Blu-ray and it appears to have worked.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.