One of the biggest news items to come out of E3 was Sony’s announcement that they were dropping the price of the PS3 by $100, but it didn’t take long before comments from Sony leaders brought confusion over whether the price drop was real. I’d already announced how it wasn’t so much a price drop as it was a shifting of models as Sony also announced that they’d be bringing over the 80GB model of the PS3 at the standard $599 price point.
Well, as it turns out, Sony has ceased production of the 60GB model and once they sell out of them the price effectively goes back up:
That’s what it is. We’ll be right back to the price we started with in a few months, only with some “added value” thrown in (with a little something taken away). Is going back to the old price worth it to consumers for an extra 20GB and Motorstorm? Is that what Sony executives really think is going to move units at the magical $599 price? Of course, there is also the possibility that once the 60GB units sell out, the 80GB model will drop down to that price after Sony squeezes a little bit more cash out of having a premium model. If the 80GB takes the place of the 60GB the moment stock runs out, there will still be a PS3 model at the new $499 price.
Sony seems intent on shooting themselves in their collective foot anyway they can with the PS3. There are a lot of folks just waiting for the PS3 to drop to a price they can afford so they can snap one of them up, I’m one of those people, but Sony seems content to keep it at the current price even as it’s driving developers to other platforms in greater numbers. They seem to think that having a better mousetrap is all it takes to get people to buy it, but time and time again reality has shown us that the better mousetrap doesn’t always win.