Smurfs get bombed back to the stone age.

It’s no secret that I despise the old Saturday morning cartoon series The Smurfs, a fact that several friends take advantage of whenever they feel like annoying the hell out of me (one bought me a small Smurf figurine for me to keep on my desk at work). It’s not that there’s anything particularly wrong about the Smurfs other than I can’t stand the little blue bastards. So when the folks at UNICEF decided to create an anti-war TV ad using the Smurfs quite a few SEB regulars wrote in to tell me about it. I have to admit that I love this ad, but probably not for the right reasons. During the course of the ad the Smurfs get carpet bombed:

The short film pulls no punches. It opens with the Smurfs dancing, hand-in-hand, around a campfire and singing the Smurf song. Bluebirds flutter past and rabbits gambol around their familiar village of mushroom- shaped houses until, without warning, bombs begin to rain from the sky.

Tiny Smurfs scatter and run in vain from the whistling bombs, before being felled by blast waves and fiery explosions. The final scene shows a scorched and tattered Baby Smurf sobbing inconsolably, surrounded by prone Smurfs.

The final frame bears the message: “Don’t let war affect the lives of children.”

Julie Lamoureux, account director at Publicis for the campaign, said the agency’s original plans were toned down.

“We wanted something that was real war – Smurfs losing arms, or a Smurf losing a head -but they said no.”

Now that’s an episode I could watch over and over again. You can watch a news report on the video clip by clicking here. It’s about half-way through, though on my screen the video played back in a jerky slide-show sort of manner so I don’t know how good it is. Thanks to everyone who sent this to me. It made my day.

8 thoughts on “Smurfs get bombed back to the stone age.

  1. I am sufficiently creeped out. But I suppose it IS effective, since the smurfs (besides the care bears) were just about as sickly-sweet as you can get in the cartoon world. However, I think carpet-bombing the carebears would have been just plain wrong. How would you bomb a cloud city full of teddy bears anyway? Wouldn’t the bombs just fall through the clouds?

    But yes, it was unnerving, which was probably the point.

  2. What is wrong with these People, Ruining a Classic TV Show by Bombing thier Villages.

    This is Very Disturbing, Insulting, Tasteless, and Disrespectful.

    If you find this Funny, then You’re Helping Out Bush by our Men and Women in the Military and Innocent Iraqi Civilians getting Killed Everyday.

    This is Unacceptable.

  3. I find it funny because I hate the Smurfs. It has no reflection on my feelings about the current war in Iraq.

  4. What if they gave a war and nobody came? A certain protion of our population LOVES war or the PROFITS from war. That is not about to change anytime soon. However, those who dislike war AND its profits must not only speak up, but act up in ways that could actually make a difference. Sitting on your ass and bitching seldom makes anyone appreciate your point of view. And just how the hell are we going to stop wars from affecting children??? As I recall, the Old Testament even includes eliminating children as a proper part of war, especially against those whom “God” finds less than “promised people.” Wake up and smell the gunpowder. cheese

  5. Well I’d hope they’d show this late at night so kids dont get to see it – It sick and twisted,no doubt about it

  6. One could argue that it’s sick and twisted that many people will be more upset about this commercial and the way it “ruins” a classic TV show than they will by the fact that this sort of thing happens for real somewhere in the world every day.

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