So what do you get when you take one insanely popular MMORPG from Blizzard and one of the world’s most popular soft drinks and pair them up to do a TV commercial for China? You get this.
You can also check out the official World of Warcraft homepage for a boatload of pics from the World of Warcraft iCoke Event that took place in China recently:
World of Warcraft recently launched with amazing fanfare and success in China. Partnering with Blizzard to usher in this blockbuster launch was iCoke, Coca-Cola’s name-brand presence in China. In the weeks leading up to and after the launch, iCoke led the way in promoting World of Warcraft, celebrating the game in real-life replicas of Stormwind Castle and Thunder Bluff, creating a joint World of Warcraft and Coca-Cola televised commercial featuring Chinese pop sensation SHE, and unveiling an iCoke-branded World of Warcraft site. The site is in Chinese, but even if you can’t read it, it’s well worth checking out.
Found via Tokyo-Genki.com Blog.