One can only imagine what the implications might be, but it appears that Rupert Murdoch’s giant News Corporation group is considering buying its way into the games industry through the acquisition of one or more publishers such as Activision:
Speaking at a US investment conference, Peter Chernin admitted that News Corp was “kicking the tires of pretty much all video games companies” – up to and including market leader Electronic Arts.
“We see [games] as a big business and would like to get into it,” Chernin told the conference, according to a report in today’s Financial Times.
“We are struggling with the gap between companies like Electronic Arts, which come with a high price tag, and the next tier of companies,” he explained. “These may be too focused on one or two product lines.”
He highlighted Activision as one games publisher which is being considered for purchase. The Californian company, which is one of the biggest publishers in the world, has a market capitalisation of under $3 billion, compared to around $19 billion for Electronic Arts.
I suppose this means we can look forward to seeing more games with an emphasis on a conservative message to combat the liberal bias that is clearly present in the games industry now all aimed at a lowest common-denominator audience. Coming soon from Activision: When Liberals Attack! A fast paced action title where a lone conservative hero has to do battle against the hordes of mindless liberal zombies out to eat the brains of America!