For many people, including your favorite Bastard, Google is already the search engine they turn to first when they’re looking to find something. It’s simple, it works exceptionally well, and the little advertising it forces on you is unobtrusive and often relevant to what you’re looking for.
Now the folks at Google are hoping for a similar success with their new web-based email service called Gmail. The fact that this new service is from Google is enough to draw in a lot of people in its own right, but Google isn’t content to leverage their good reputation on its own so they’re going the extra step to provide a full Gigbyte of storage at no cost. By comparison, Hotmail offers a mere 2MB and Yahoo! only a slightly better 4MB.
Google plans to make money from the service by inserting advertisements into messages based in part on their content, effectively extending its AdWords program for presenting contextual ads in Web pages to e-mail.
“The idea is that your mail can stay in there forever,” said Wayne Rosing, vice president of engineering at Google. “You can always index it, always search it, and always find things from the past.”