The Oslo City shopping mall has started a campaign to spur Christmas buying that they say reminds consumers of what the holiday meant, and what it has become. But plenty of people find the promotion – a large banner depicting Jesus Christ with a CD as a halo and a price tag over his head – tasteless.
“To be honest I didn’t react to it so negatively at first glance. It is a reminder to shoppers about what Christmas is really about, namely, that God gave his son Jesus Christ to us all,” said dean Olav Dag Hauge.
What he didn’t notice the first time was that the halo shining behind Jesus’ head is a compact disc. This week smaller poster versions of the image are being put up all over the city, and here one can read “CDs (NOK) 149,50 ($22)” over his head, with a CD still acting as a halo.
The image to the right here (click it for a bigger version) is the best shot I’ve been able to locate of the poster, but I’m hoping to come up with a better version soon. I find it pretty amusing overall as well as a very clever bit of commentary on how commercialized the Christmas season has become. The irony of it being used to spur more consumerism is almost priceless. As soon as someone figures out where to buy one I’ll probably see if I can’t get a copy for myself.
If anything Christians should be upset at the truth in the poster more so than anything else. Though when you consider the fact that Christians usurped the holiday from the Pagans it seems somewhat apropos that the holiday would some day be usurped by purveyors of consumerism.
Found via ArsTechnica.