Product placement is really starting to come into its own in video games. We’ve had some product placement for awhile now, mostly in the form of ads for various soft drinks and other related items on billboards in racing games or sports titles, but the folks at Electronic Arts will be taking it to a whole new level when The Sims Online is released later this fall.
Detailed terms of EA’s multimillion-dollar deal were not available but it will allow Intel’s familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game.
Players in the game also will be able to buy a McDonald’s kiosk and sell the company’s branded food products, earning “simoleans,” the game’s currency. Eating that food will also improve their standing within the game.
While video game companies traditionally have had major brand names in their games, usually those brands have been licensed for a fee by the publishers, rather than the brands paying to be placed in the game.—Yahoo Finance.
Needless to say there will probably be more announcements of deals with other companies looking to cash in on the seemingly unceasing popularity of The Sims. Considering this will be an online game it would be easy for new product placements to be worked into the game even after it’s released.