The PS3’s usefulness as a Blu-ray player and media hub is part of its growing success and Sony know that. Which is probably why the upcoming 2.20 firmware update is almost all about media playback as opposed to gaming:

Most notably, the update enables the PS3 to support Blu-ray Disc Profile 2.0, also known as . . . → Read More: PS3 firmware 2.20 due soon. Adds Blu-ray profile 2.0 support.