Burger King’s ads aren’t known for their subtlety, but they’ve reached a new low with this one for a new sandwich they’re calling the Super Seven Incher:

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The ad copy reads as follows:

Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER. Yearn for more . . . → Read More: It’s funny, but it doesn’t make me want to eat the sandwich.