Now here’s an interesting news item:
my Stuff and News [mySaN.de] - Justin and Janet Steal Super Bowl Show, According to TiVo
The Jackson-Timberlake moment drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as hundreds of thousands of households used TiVo’s unique capabilities to pause and replay live television to view the incident again and again. Overall, the halftime extravaganza had a powerful grip on viewers. According to TiVo’s analysis of aggregated data from an anonymous sample of 20,000 households, viewership of the game’s intermission increased by 12 percent compared to last year’s halftime show.
What’s interesting about this isn’t so much that people made use of their TiVo’s to watch Janet’s tit get exposed over and over again, but that the folks at TiVo know they did it.
I want a PVR, but I have a hard time forking out the sort of cash that a TiVo or ReplayTV cost plus a monthly fee just for the stupid programming guide and in doing so allow the folks at TiVo to spy on my viewing habits. It’s pretty bad when they can pick up on the fact that thousands of folks rewound and watched the few seconds of Janet’s boobie bouncing around the screen over and over again. Much the same way I don’t want Ashcroft peering over my shoulder at what books I pick up from the library, I also don’t want the folks at TiVo analyzing my viewing habits. It’s only a matter of time before this sort of data collection ends up being used against someone.


















I don’t know anyone with a Tivo (never saw the appeal to tell you the truth...all I watch is Law & Order and it’s not likely that Briscoe is gonna spring a nip on us...gawd, I hope he doesn’t) but I wonder if maybe you have to opt in/opt out of that kind of tracking? It’s most likely an opt out, to be sure (they never make it easy) but I couldn’t imagine that you HAVE to let Tivo collect this data. It’s like Nielsen households - my very paranoid, semi-Commie father once freaked out when we were ‘selected’ to become a Nielsen household - and this was in, like, ‘83. I bet if all Tivo users knew they collected this data they’d raise some hell.
Re the library books thing - I was using my campus library card in the mid ‘90s to check out some books on the Illuminati and anarchists and so forth and the clerk there told me that if I wanted to read them, that I should go to the public library because (back then) the cards at the public library weren’t connected to your SSN; only your house number. He told me that certain “red flag” books were tracked (presumably by the government) and records were kept of your activity. When I asked my criminology professor (I wanted work in the NSA, of all places) he said it’s not unheard of for the government to track those things - throwback to McCarthy - but it’s not used in evidence for anything; just to get a read on you. It’s still crazy, I know, but really nothing new.