No, not as in “Wheeeeeeeeee!” Rather as in “We.” Nintendo once again affirms that Japanese people are weird.
- Introducing … Wii.
As in “we.”
While the code-name “Revolution” expressed our direction, Wii represents the answer.
Wii will break down that wall that separates video game players from everybody else.
Wii will put people more in touch with their games … and each other. But you’re probably asking: What does the name mean?
Wii sounds like “we,” which emphasizes this console is for everyone.
Wii can easily be remembered by people around the world, no matter what language they speak. No confusion. No need to abbreviate. Just Wii.
Wii has a distinctive “ii” spelling that symbolizes both the unique controllers and the image of people gathering to play.
And Wii, as a name and a console, brings something revolutionary to the world of video games that sets it apart from the crowd.
So that’s Wii. But now Nintendo needs you.
Because, it’s really not about you or me.
It’s about Wii.
And together, Wii will change everything.
Um.... No. “Wii” won’t be bothering. Never bought a Nintendo before. Nothing in this announcement to make me want one in the future.
Found via Kotaku.com
That’s like a sign - “Our last great success was the Super Nintendo. Remember the good ole days? Why can’t Wii just be a family again??”
I have to say, that’s the most unique (and ineffective) advertizing I’ve seen. Hell, at least the Firefox short was funny.
I can understand why Nintendo wants to establish a unique identity, but I get the feeling that’s going all wrong over here. Maybe their priority is on Japan right now - like the Xbox becoming the ‘Dead or Alive’ machine.