So we get this envelope from CITI Financial today that looked like a bill addressed to Anne so I hold onto it. When she opens the envelope the sheet of paper inside also looks like a bill complete with the words ACCOUNT STATEMENT at the top and TRANSACTION DETAILS in the middle.
Except it’s not a bill. It’s a loan offer for $7,500.
Now that pisses me off. It pretty much ensures that I will never sign up for any kind of financial service from CITI Financial even if they’re the only loan company left on the fucking planet. If you’re going to engage in cheap ass deceptive practices just to get me to open your damned envelope then you can go shove a tree up your ass. Who in their right mind would sign up for a loan when it looks like these assholes are already sending you a fucking bill for it? So I can add CITI to my list of companies I’ll never do business with. Hope they’re happy.


















It’s all about getting you to open the envelope. Stuff like that has a greater return of being opened - and hence, followed up on - than a regular junk mail envelope. I see this a lot when mailing houses send in proposals. Shit, even Western Union can make your fund raising materials look like an important telegram (yeah, people still send telegrams, if you can believe that) and/or a money transfer. The point is to get you to open the envelope, which is a hell of a sight more than you would do if it looked like a typical credit offer or donation solicitation.
But your response is similar to my response, which is why I would never stoop so low as to trick anyone like that. If what you have to offer doesn’t speak for itself and you need trickery? You’re probably playing the wrong damn game.