Steven, we hardly knew ye. OK, that’s not true, some of us knew you too well. Still, it’s kinda sad that Dell is giving you the axe, dude.
Dell Computer Corp.’s sales of personal computers have soared since the advent of the fictional pitchman “Steven,” known for his catchphrase, “Dude, you’re getting a Dell!”
But perhaps fearful of a backlash against the ubiquitous Steven, who playfully harangues friends and strangers into buying a Dell PC, the company said on Monday it is moving on to a new, less dude-centric advertising campaign.
Dudes everywhere are planning to protest this shift away from dude-centric advertising.
Posted on 10/15/2002 at 08:03 PM 
Dude! You’re going into idiot typecasting! I can see it now, ‘Steven’ as the next idiot on the block… Glad they gave him the boot - now lets see if they can get a better ad campaign