A moment to bitch about in-show ads.

Posted by Les on Wednesday, March 28, 2007 at 11:33 AM. Read 1286 times. Tags: ,
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I’d like to take a moment to vent my irritation over the increasingly common practice of putting ads over the bottom of the TV show you’re watching. It was annoying enough when everyone had to start putting their fucking network logo in the bottom corner, but these fucking animated ads are killing what small desire I have left to watch TV. You’re sitting there watching a show when suddenly there’s movement across the bottom of the screen or one corner that drags your eye away from what’s happening in the actual show to see that it’s the network telling you that they’ve got a marathon of Law & Order episodes coming up next even though “next” is a good 25 minutes away. This is particularly annoying when what you’re watching has subtitles that end up being covered up because of the fucking ad. To top it all off, just when I thought they couldn’t get any worse, some networks have even taken to adding sound effects to the ad so not only are you missing anything that’s taking place behind the ad, but the audio from the show is also being drowned out by the ad.

The worst offender has got to be the TNT Channel. Their tag-line is “we know drama” and it’s true because they create a lot of drama in my house whenever their huge honking ad for The Closer pops up for the fifth fucking time over a show I’m watching causing me to scream out, “OK! I FUCKING KNOW THE CLOSER IS COMING BACK ON APRIL THIRD ALREADY! I DON’T NEED TO BE REMINDED ANY MORE NOT TO WATCH THAT STUPID SHOW!”

Second worst is probably G4 TV which used to be a network devoted to video gamers, but which has steadily managed to weed out almost anything gaming related from its programming line up.  I only tune in for one show on that channel, X-Play, so I don’t have to put up with too much of their in-show ad bullshit, but they still manage to get my dander up because they choose to make their ads stretch all the way across the bottom third of the screen using some ridiculously silly ghetto graffiti animation in a pathetically corporate attempt at being street cool.

Third worst is the USA Network as they seem to be in some sort of competition with TNT to see who can come up with the biggest, loudest, and most annoying in-show ad they can manage without causing people’s heads to asplode from the rage they induce and thusly lowering their ratings. I’ve pretty much stopped watching this channel altogether.

The channel I watch most often Spike TV — mainly because of the CSI reruns they have — seems to have the lesser annoying of these in-show ads as they tend to be small strips of mainly text that announce what’s coming up next, but I still have to ask if it’s really necessary to tell me what I’m currently watching. Yes, I know that I’m watching CSI right now. That’s the whole reason I tuned in your channel in the first place.

I understand that TiVo has fucked things up for the networks a bit in terms of people fast forwarding through the commercials and so this is one way to make sure you get your message out, but you’re not doing yourselves any favors by being overly intrusive in the process. I actually avoid watching TNT or USA Network at all unless there’s absolutely nothing else on and my brain isn’t engaged enough to do something else like read a book. The point being that you’re actively driving away viewers and that’s just stupid. I know you’re not going to drop them anytime soon, but tone them the fuck down and minimize the space they take up and make sure they DON’T FUCKING COVER UP ANY SUBTITLES.

Thank you.

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MisterMook United States Posted on 03/29/2007 at 08:19 PM

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I’m one of the people with a DVR, and actually I probably watch less TV “all week long” than I ever did before. I tend to ignore shows I’m recording for months at a time, and then sit down for a weekend of Lost and Battlestar Galactica, or “all Mythbusters” night. Since I AM fast forwarding through the commercials, and sometimes half the show when it doesn’t impress me much, it all goes by pretty quickly.

Regular TV “watching” is usually one of those things where you turn on the TV set late at night while it’s behind you, just so I have something to listen to that won’t actually gather my attention like music might.

Patness Canada Posted on 03/29/2007 at 08:31 PM

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Regular TV “watching” is usually one of those things...that won’t actually gather my attention like music might.

Y’know, I’ve noticed that. TV distracts me FAR less than music in general. Gaming, music is good, and TV is bad. But when programming, for instance, music is tremendously worse for my productivity.
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One sure and primary and fundamental fact is the joint existence of a subject and of its world. The one does not exist without the other. I acquire no understanding of myself except as I take account of objects, of the surroundings. I do not think unless I think of things — and there I find myself. - Bruce Lee

Last_Hussar Great Britain (UK) Posted on 03/29/2007 at 08:56 PM

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They’re making a US version of Life On Mars?
Hmmm.
I don’t think that one’s going to work

However are they going to produce the ‘Gene Genie’
in the US.

A woman at work and I have speak like the
Sweeney days “‘Ullo Guv","Got a Blag going down in the Mile End Road”.  LoM was absolutely not allowed to reference the Sweeney (I assume in case it became straight parody).  I don’ t know how racist common lanuage was in the US in the 70’s, but when they re-run the first episode of Minder in the early nineties the reference to black people as “Spades” had to be edited out- what was fine in ‘81 was offensive in ‘93.

With US audiencies being so sensitive a good remake of LoM in the US will be impossible. Hunt is a pig, thats the joke- but will US audiences get it when he says “All (racial slur) look the same to me”?

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I’d rather be progressive than conservative.

Last_Hussar Great Britain (UK) Posted on 03/31/2007 at 12:12 PM

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New Series of Dr Who tonight.

Well, for the UK anyway LOL  LOL

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I’d rather be progressive than conservative.

Last_Hussar Great Britain (UK) Posted on 03/31/2007 at 02:52 PM

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He broke his sonic screwdriver!

It’s alright. He got a new one.

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I’d rather be liberal than illiberal.
I’d rather be progressive than conservative.

Les United States Posted on 03/31/2007 at 04:29 PM

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Yep, I’ll be catching up with it as soon as I can.

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INCountryBoy United States Posted on 11/29/2007 at 01:29 AM

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Les.. Thank You! I Wish We Viewers had a say about this issue!  I guess it would take getting
organized like the unions… and boycott directv and dishnetwork… loss of revenue would have to have some sort of voice. ?

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