The secret to prolific blogging is small, bite sized chunks.

I’ve been trying to get back into blogging more regularly in part so that the folks who still come here often have something to read and in part to try and build up an audience again. So I decided to take a look at my archives at the early months where I had lots of entries such as March of 2002 (50) and January of 2003 (71). What struck me about the vast majority of those entries is that they are very small. Often just a handful of sentences in a single paragraph with a few consisting of as little as two sentences. There’s also a dearth of pictures of any kind and when I wanted to point out an interesting article I’d read someplace else I often just linked to it saying “go read this” instead of quoting sections of it.

This picture has nothing to do with the article. I just thought it was funny. Expect more shit like this.

This picture has nothing to do with the article. I just thought it was funny. Expect more shit like this. It’s hard to see, but that’s Christopher Walken. Get it?

I skipped around over the months and could slowly see how my blogging style morphed into longer pieces filled with blockquotes and pictures, but fewer and fewer entries overall until we get to the situation we have today where I’m lucky if I have more than 7 entries in a month. There’s a couple of factors that contributed to this that I can see.

First is the fact that the longer a blog post is the longer it takes to write. It’s not uncommon for a post like the one I did on the so-called atheist megachurches to eat up several hours of effort spread out over the course of a day. I might start writing it before heading into work, adding pieces during short breaks at work (over lunch or while waiting for a laptop to stage), and finishing it off in a couple of hours after I get home in the evening. Part of this is rewrites and editing in an attempt to get my message across clearly and part of it is research that I’ll do while writing the entry itself. Sometimes I’ll destroy whole sections after coming up with a new point to make during the periods when I’m not actively working on the entry. The atheist megachurch entry flowed out of me pretty smoothly taking a mere four and a half hours total to write, but those hours have big gaps between edits.

The second factor is the rise of social media such as Twitter, Facebook, and Google+ which are perfect for blurting out a couple of sentences about something you thought other people would be interested in knowing, but that you don’t have a whole lot to say about. While my Twitter and Facebook accounts don’t tend to be particularly active (I find 140 characters to be very limiting and I generally just don’t like Facebook), my output on Google+ is as prolific as ever. I posted 10 items yesterday alone; almost all of which fit the style of blogging I did in the early days. The vast majority have a sentence or two and then the link to whatever it is I’m sharing. If I’m really worked up there might be a full paragraph and, rarely, there’ll be a posting that has three paragraphs of ranting. In fact, looking over my G+ timeline it’s clear that I’m sharing on average 10 to 15 items a day there. Even my Facebook sharing has gotten more frequent with items I think friends and family members would want to know about, though most of what ends up on my FB profile is still just Tweets imported in. My blog ends up being left to the longer posts which I write much less frequently due to amount of time they take. I tried to solve this problem in the past by using a plugin that would import my Google+ entries into SEB so folks could see and comment on them, but some folks thought they had to be Google+ members to see the entire entry (they didn’t, it was all imported into SEB) or leave comments (they didn’t, the comments worked the same as before) so I dropped it. These days my shortest SEB posts tend to be for YouTube videos I found that I think my mother would love to see so I post them here instead of Google+ where I would normally share them. My mother reads my blog, but she refuses to join any of the social media websites so anything I share on G+, FB or Twitter she’ll never see.

Looking back at the archives I’m amazed at some of the very short entries I wrote. There’s more than a few that are a single sentence consisting of some random thought that would’ve fit perfectly into Twitter. There’s even a few that consist of sentence fragments that tie into a sentence fragment used for the title of the entry. I can remember a time when I felt a little guilty about those short entries because folks would come by the site and there’d be a couple of tiny entries and I’d worry they’d felt it wasn’t worth the effort of launching their browsers, but it seems most folks didn’t mind. So I’m going to try and regress back a bit and start sharing some of the stuff I’d toss up on Twitter or G+ here on SEB instead. SEB is my home base on the Internet and there’s no good reason I shouldn’t do the majority of my sharing here. I’ll still probably post a shit ton of stuff on G+ with occasional spurts on Twitter and Facebook, but I’m going to make more of an effort to share stuff here at my virtual fortress of solitude. So expect more frequent, if smaller, content on SEB. Some of the entries might even be tiny or consist entirely of a funny picture. It worked in the past and perhaps a return to my blogging roots is just what SEB needs.

One thought on “The secret to prolific blogging is small, bite sized chunks.

  1. I’ve been feeling the same way about blogging, especially when I look at my Facebook feed (which is where I post the most, and generally A LOT) and realize that I’m putting a ton of content up that I should be using on my blog.

    It’s been too long since I’ve hung out here at SEB. I’m gonna try to rectify that!

    Have a very Happy Thanksgiving! Hugs to you and the family <3

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