So I’m sitting here flipping through the channels and as is customary for this time of night a good portion of them consist of nothing but infomercials. As I’m flipping along I come across the following screen:
It’s a count down clock for the release of the trailer for Grand Theft Auto IV and the seconds are slowly ticking off. Now I’m a big GTA fan having played GTA III, Vice City, and San Andreas so this naturally catches my attention, but it takes me a moment to realize that the count down clock is currently showing that the trailer won’t be released for another 7+ days.
Then it hits me: If it’s 7 days away then what the hell are they going to show during this half-hour infomercial? It’s not just going to be this stupid clock the entire time is it? Well, as it turns out, the answer is yes.
Now I’m not such a GTA fanboy that I sat there for the entire half-hour just to see if it did anything different, but I did pop back to the channel (it was the FX channel as I recall) during commercial breaks elsewhere just to see if it was still showing the count down clock and it was every time I switched to that channel. At the half-hour mark it switched to a different infomercial for some craptastic pretend exercise machine that would supposedly make you look like Christie Brinkley.
So the folks at Rockstar Games paid good advertising money to show a half-hour’s worth of a count down clock promoting a trailer that’s not due to be released for another 7 days. Considering how popular the last three installments were you’d think there wouldn’t be a lot of need for them to hype the next iteration all that much, but I guess if you’ve got it then flaunt it. As it was it still made for a much more entertaining infomercial than any of the others I’ve ever bothered to watch for any amount of time.