Over at YesButNoButYes they’ve amassed a top ten list of the Creepiest Icons in Advertising History and I agree with it completely except for their number one pick and that’s only because I’d never heard of it prior to seeing that list, though it is admittedly pretty creepy.
Here’s the number 8 choice:
Everyone that lives in Mentos World
I remember when the Mentos commercials first came on. You needed to watch them like, two or three times to figure out if it was you or them. Then you’d go through this whole thought process thing…Do they know how weird these are? Are they making fun of other weird commercials? Is there a place in Europe where people really act like this? Is this some sort of plot? Are those people that all wore Nikes actually dead? What country did the nazis they didn’t catch go to? You know what, I still don’t know what the deal was, and all the Foo Fighters videos in the world won’t make them seem any less freaky. If anyone’s ever spoken with the people that made these spots, I think the entire planet would love to know just what the hell they were thinking.
I’ve long hated the Mentos commercials. Hate ‘em, hate ‘em, hate ‘em. Which is saying a lot because I don’t hate many things. So what would be my pick for the Number 1 creepiest advertising icon? Why Tanqueray’s idiot spokesman Tony Sinclair, of course.