The American Family Association is getting an early start on bitching about the so-called War!On!Christmas! already. Seems Sam’s Club just released the latest issue of their in-house magazine Source which included an ad for Christmas stuff that’ll be showing up in the stores very shortly and the AFA’s panties are all in a bunch because the ad uses the word “Holiday” instead of Christmas:
Randy Sharp, special projects director for the American Family Association, says it looks like Sam’s Club parent company Wal-Mart is adhering to the same “holiday” policy in the 2006 season as it followed in 2005. “Last year,” he says, “Wal-Mart refused to use the word Christmas in their advertising, and they were inundated by angry customers. And already this year they’re showing their true colors by again refusing to acknowledge Christmas.”
This past June, Sharp notes, AFA sent Wal-Mart a copy of a letter and more than 200,000 petition signatures that went to most major retailers in America, asking them not to ban the word Christmas from their advertising and promotions. He says there was no answer until the advertisement in Source came out.
“Last week the first Christmas ad came out, and that was for Sam’s Club, owned by the Wal-Mart Stores Corporation,” the AFA spokesman explains. “The ad is clearly meant to promote Christmas decorations and Christmas tree items,” he says, “but Sam’s Club refuses to refer to Christmas as Christmas. They simply use the generic term holiday.”
Sharp suggests that potential shoppers, especially Christians who celebrate the holiday, should let Sam’s Club know how they feel about this issue. He urges pro-faith, pro-family consumers to e-mail the company right away with their pleas that call the holiday by its true name.
Give me a fucking break. Leave it to Christians to make me dread my favorite holiday by being obsessive pricks about whether a store makes sure to use “Christmas” every time they advertise anything related to the holiday. Isn’t it enough that they managed to steal the holiday from the Pagans to begin with? Now they have to get all fucking uppity if someone refers to it as anything other than the name they bastardized it with. Only 118 days before all these assholes can stop whining about it until next year.
Hat tip to Dispatches from the Culture Wars.